4.9 · 227 verified reviews

Food GradeSkincare

Pregnancy skincare you don't have to double check.

Batch No. 12 · back in stock
Shop The Body Oil
Well Kept. The Body Oil
4.9 · 227 verified reviews

Food GradeSkincare

Pregnancy skincare you don't have to double check, designed by a woman with truly obsessive standards.

Batch No. 12 · back in stock
Shop The Body Oil
Well Kept. The Body Oil
4.9 · 227 reviews
Loved by skeptics.
Join the women who stopped compromising.

"No joke I literally made a spreadsheet of pregnancy-safe oils before I found this. Triple checked every single ingredient, it passed on every level. I never ever write reviews but this is worth it."

Amanda K. · Verified

"Former cosmetic chemist here, the ingredient list is clean and the sourcing claims check out. I've never seen ingredients this clean by a mile. Most brands using that term are lying. This one isn't."

Dr. Emily R. · Verified

"I don't write reviews. I'm writing this one because I want other anxious pregnant people to know: you can stop looking. This is the one."

Anna M. · Verified

"39 weeks. Itchy belly. This is the only thing that helps without making me paranoid about what I'm putting on my skin. Worth every penny at this point."

Melissa T. · Verified

"I sent the ingredient list to my midwife to double check. She started recommending it to all her moms because it's so clean."

Leah C. · Verified
Food Grade
Made in a kitchen, not a laboratory.
Pregnancy Safe
Zero junk, zero surprises.
90-day Guarantee
Try it, on us.
Free Shipping
On every order, always.
that's me, 22 weeks with my daughter
Maegan, founder of Well Kept., 22 weeks pregnant

My name is Maegan, and I'm an obsessive ingredient researcher.

(Not pictured here, the hundred hours I spent nauseous on the couch in my first trimester, Googling everything I ate, breathed, and touched.)

I read every ingredient label while I was pregnant.

That's why I made this.

I've been in the beauty industry for 12 years so I know that "clean" beauty is mostly greenwashing, but I thought prenatal skincare would be better.

Turns out I was wrong.

The products sold to pregnant women are full of junk that is "technically" considered safe.

Hormone disruptors, hidden toxins that don't legally have to be disclosed on the label, "clean" beauty claims that are really just marketing.

"Pregnancy safe" actually doesn't even mean anything, legally speaking.

Did you know that? I didn't.

So I stopped looking for a product that didn't exist and I made it instead.

I went way beyond clean, way beyond non-toxic.

I sourced ingredients the way I would source my food. Not just olive oil, but organic, cold pressed, extra virgin olive oil with traceable origins.

No fillers. No preservatives. No "cosmetic grade."

I designed this formula to be biocompatible, naturally shelf stable, and held to the highest food grade standards.

Because I don't want to wake up at night wondering if "should be safe" is safe enough for my baby.

And I don't want you to either.

Maegan
Maegan, founder of Well Kept., 22 weeks pregnant

My name is Maegan, and I'm an obsessive ingredient researcher.

(Not pictured here, the hundred hours I spent nauseous on the couch in my first trimester, Googling everything I ate, breathed, and touched.)

I read every ingredient label while I was pregnant.

That's why I made this.

I've been in the beauty industry for 12 years so I know that "clean" beauty is mostly greenwashing, but I thought prenatal skincare would be better.

Turns out I was wrong.

The products sold to pregnant women are full of junk that is "technically" considered safe.

Hormone disruptors, hidden toxins that don't legally have to be disclosed on the label, "clean" beauty claims that are really just marketing.

"Pregnancy safe" actually doesn't even mean anything, legally speaking.

Did you know that? I didn't.

So I stopped looking for a product that didn't exist and I made it instead.

I went way beyond clean, way beyond non-toxic.

I sourced ingredients the way I would source my food. Not just olive oil, but organic, cold pressed, extra virgin olive oil with traceable origins.

No fillers. No preservatives.

I designed this formula to be biocompatible, naturally shelf stable, and held to the highest food grade standards.

Because I don't want to wake up at night wondering if "should be safe" is safe enough for my baby.

And I don't want you to either.

Maegan
The Body Oil by Well Kept.

Well Kept.

The Body Oil

Food grade skincare for your healthiest possible pregnancy. Ten ingredients, every one cold pressed, organic, and fully traceable.

  • Deeply nourishing
  • No added fragrance
  • Absorbs quickly
  • Pregnancy safe
  • 10 ingredients
  • 6–8 week supply

Don't love it? Keep it. Full refund.

90 days. No shipping it back. No questions.

How to Use +
Apply to damp skin immediately after shower for best absorption. Belly, hips, chest, wherever you're stretching. Once daily is enough — the formula is concentrated.
Full Ingredients +
Organic Cold Pressed Extra Virgin Olive Oil, Organic Cold Pressed Macadamia Oil, Organic MCT Oil (from organic coconuts), Organic Cold Pressed Avocado Oil, Organic Calendula-Infused Olive Oil, Organic Rosehip Seed Oil, Vitamin E (Mixed Tocopherols), Organic Sunflower Lecithin, Organic Olive Squalane, Organic Sea Buckthorn Oil
Shipping & Returns +
Free US shipping on every order. 90-day money-back guarantee — if you don't love it, email us and we'll refund you in full. No hoops.
The Standard

What 'Food Grade' Actually Means.

  • Made in the kitchen, not the lab
  • Certified organic ingredients
  • Cold pressed oils only
  • Fully traceable sourcing
  • Literally food quality, no exceptions
The Exclusions

What we left out.

  • No hexane extracted oils
  • No cosmetic grade ingredients
  • No synthetics or petroleum
  • No preservatives or homogenizers
  • No fragrances or disruptors
  • No toxins of any kind

Questions

Is this actually safe during pregnancy and breastfeeding? +
Yes. Every ingredient is pregnancy and breastfeeding safe, and we've excluded 20 separate categories that raise red (or even yellow) flags — retinoids, salicylic acid, essential oils with uterine stimulant properties, synthetic fragrance, endocrine disruptors. We didn't just check a list. We read the studies. You can use this from the first trimester through postpartum and beyond.
What if it doesn't work for me? +
We'll refund you. No hoops. If you don't love how it feels, how it absorbs, how your skin responds — email us within 90 days and we'll make it right. We're confident enough in the formula to take the risk off your plate entirely.
I already use a body oil. Why switch? +
Check the label. If you see water in the first three ingredients, you're paying for dilution. If you see "fragrance" or "parfum," you're absorbing phthalates. If it doesn't specify cold-pressed or organic, it's neither. Most body oils are marketing with a nice smell. This is a formula built for function — and for the safety of your baby.
How long will one bottle last? +
6–8 weeks with daily use on your belly, hips, and breasts. A little goes further than you'd expect — these are concentrated oils, not watered down lotions.
When should I start using it? +
Now. Skin benefits from consistent hydration before it starts stretching significantly. First trimester is ideal, but it's never too late to start. Many women continue well past weaning.
Is there a smell? +
Light and natural. A subtle nuttiness from the macadamia and a faint earthiness from the sea buckthorn. No synthetic fragrance, no essential oils. It fades within minutes. If you're dealing with scent sensitivity (hello, first trimester), this won't make it worse.
Can I use this if I'm not pregnant? +
Absolutely. This is a high-performance body oil, full stop. Pregnancy is when standards get strict, but the formula works for everyone.
The Body Oil
$68 · Free Shipping